Business professionals rarely have time to sit down and learn new software programs, let alone the "updates" they consistently bring. Over 78% of computer users know less than half of what their system software is capable of; even less for the programs they run. If you find yourself needing a quick "did-you-know" but can't throw [...]
The advent of social media and mobile devices has begun to homogenize business and leisure lifestyles. Do you check your work email before retiring for the night? Is it the first thing you do in the morning, even before lifting your head off the pillow? Hey, some sleep with it under their pillow!! Any personal [...]
There is a stigma attached to the term “graphic design” that often devalues it’s role in creating value for business. Many executives think of graphic design as merely “eye candy” or to put it simply, a cost. Very few understand how to maximize it in terms of creating market share. Building a competitive advantage begins [...]
I laugh at my new washing machine. There, I said it. Instead of an obnoxious horn which sounded like it was coming from the old Boston Garden, our end-of-load cycle now plays a very “cute” tune. It was so impactful, my sister-in-law (who enjoys doing wash!?) came right over just to hear it. “I'm getting [...]
Our HotWhite BusiCards have just arrived and we are quite pleased with the results! These little buggers are easy to slip just about anywhere and the best part is (for those with NFC – Near Field Communication built into your phones), you can swipe them across your mobile and our contact info is automatically entered. Brilliant! [...]
This is the cry that could be heard far and wide with the introduction of Facebook’s new Graph Search. “This is not what I signed up for!” In theory, Graph Search is a dedicated search engine within the Facebook community — the "third pillar" as Zuckerberg has described it. If I'm looking for the best [...]
Who owns your brand? Skilled marketers, investors and employees all believe they have the power to shape public opinion about their brand. And for a long time, they did. But the days of one-to-many marketing is long gone. Welcome to the brand-new era of customer brand ownership through social media. Today, your brand is owned [...]
