Business professionals rarely have time to sit down and learn new software programs, let alone the "updates" they consistently bring. Over 78% of computer users know less than half of what their system software is capable of; even less for the programs they run. If you find yourself needing a quick "did-you-know" but can't throw [...]
The advent of social media and mobile devices has begun to homogenize business and leisure lifestyles. Do you check your work email before retiring for the night? Is it the first thing you do in the morning, even before lifting your head off the pillow? Hey, some sleep with it under their pillow!! Any personal [...]
There is a stigma attached to the term “graphic design” that often devalues it’s role in creating value for business. Many executives think of graphic design as merely “eye candy” or to put it simply, a cost. Very few understand how to maximize it in terms of creating market share. Building a competitive advantage begins [...]
This is the cry that could be heard far and wide with the introduction of Facebook’s new Graph Search. “This is not what I signed up for!” In theory, Graph Search is a dedicated search engine within the Facebook community — the "third pillar" as Zuckerberg has described it. If I'm looking for the best [...]
Who owns your brand? Skilled marketers, investors and employees all believe they have the power to shape public opinion about their brand. And for a long time, they did. But the days of one-to-many marketing is long gone. Welcome to the brand-new era of customer brand ownership through social media. Today, your brand is owned [...]
Many savvy businesses are currently leveraging Social Media Research (SMR) to obtain real-time feedback. Now, with the vast majority of social network interactions shifting to mobile devices, they are also providing a vital key for companies looking to improve customer service: geography. Imagine a company monitoring their social network notices a common service complaint (e.g., [...]
